More than a text. Less than an hour.

Every moment deserves more than a “happy birthday!” text.

Vella turns your real feelings into beautifully designed, deeply personal cards — written, styled, and delivered before you can find a stamp.

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No design skills. No writer's block. Just cards people actually keep.

Birthday

Anniversary

Congratulations

Thank You

Get Well

Sympathy

Graduation

Wedding

Personalized cards for birthdays, anniversaries, and every milestone in between

Vella is built for people who want their messages to feel thoughtful without spending hours writing from scratch. Whether you are celebrating a birthday, anniversary, graduation, wedding, baby shower, or a simple thank-you, Vella helps you create cards that sound human and feel personal.

Start with the occasion and your relationship, generate a draft, customize the tone, and send instantly or on a schedule. Every card stays organized in your dashboard so you can reuse ideas, track what you have sent, and show up consistently for the people who matter most.

The Problem

You care. Life’s just too busy.

The birthday is tomorrow. You meant to send something thoughtful, but now you’re staring at a blank card aisle — or worse, a blank screen.

The Shift

Tell Vella who and why. It handles the rest.

Share the person, the occasion, and what you want to say. Vella writes a draft and designs the card — you make it yours.

The Payoff

Be the person who always remembers.

A card that lands on time, says exactly the right thing, and makes someone’s day — every time.

How It Works

Three steps. One unforgettable card.

1. Set the scene

Tell Vella who it’s for, what the occasion is, and anything you want to say. That’s all it needs.

2. Make it yours

Tweak the words, pick a style, and preview the finished card until it feels like something only you could send.

3. Hit send (or schedule it)

Deliver it right now or pick the perfect date. Either way, it arrives exactly when it should.

A Look Inside

What it actually looks like to use Vella

No surprises after you sign up. Here’s the real product — the same screens you’ll use to create, manage, and send cards.

Your card collection

Every card you create lives in one place — searchable, filterable, and organized by status.

Vella card creator with prompt and preview

The card creator

A guided flow that walks you from blank page to finished card with a live preview at every step.

Someone in your life has a moment coming up.

A birthday, an anniversary, a quiet “I’m thinking of you.” You already know who. Vella makes sure you show up for it.

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Ridiculously Simple

Built to get out of your way

Steps from blank page to sent

Ways to deliver — now or later

Dashboard for every card you’ve made

Design skills needed

Simple Pricing

Two straightforward plans, built to help you send meaningful cards on time.

Basic

Get started with basic cards for moments that matter most.

$9.99/month

10 credits per month

Monthly AI-generated cards
Schedule cards ahead of time
Save and reuse your favorites

Get Started

Pro

For people who celebrate often and never miss a date.

$24.99/month

30 credits per month

Higher monthly card volume
Priority card generation
Best value per card

Get Started

FAQ

The stuff you’re probably wondering

Won't the card sound like a robot wrote it?

You set the tone, share the details, and tell Vella what matters. It drafts — you refine. The result sounds like you on your most thoughtful day.

Can I schedule a card for a future date?

Absolutely. Pick a date and Vella delivers it right on time — so you can plan ahead for birthdays, anniversaries, or anything worth celebrating.

Does the person I send it to need an account?

Nope. They just open the link and see a beautiful card. No sign-ups, no downloads, no friction.

How does pricing work?

Subscribe for monthly credits, or grab a one-time pack whenever inspiration strikes. Either way, each card costs a fraction of what you'd spend at a store.

The next occasion is closer than you think.

Don’t let it pass with just a text. Create something personal, beautiful, and worth keeping — in the time it takes to drink your coffee.

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